🇬🇧 Whim Therapy releases “Dreams”
Whim Therapy is partnering with three major Sony entities: Sony Computer Science Laboratories – Paris, which specializes in the future of artificial intelligence-based music production, Sony Music Publishing and Sony Music Entertainment France.
The story began in 2010 when Jeremy met singer/songwriter Yogan Le Fouler-Barthel, who was then looking to develop his Diva Faune project. The duo signed a publishing deal with Sony Music Publishing and met with success. Jérémy also became an in-demand composer and producer for other artists under the name Jamy Ben.
On the side of Diva Faune, the need to experiment without fitting into any pattern was born. This is how Whim Therapy took shape in 2020, the means for him to explore new ways of composing. Intrigued by the solutions developed by Sony CSL – Paris, he contacted the French team via social networks. Together, they began a collaboration that gave him access to the tools.
After becoming familiar with the possibilities of these new technologies, he began to compose with their help. Of the many tracks that Jeremy produced, he chose the title Let It Go to participate in the second edition of the AI Song Contest in 2021, the international competition that allows artists to reinvent the songwriting process using Artificial Intelligence tools. With a concept mixing an old-school vibe with ultra-modern tools, Whim Therapy with Let It Go wins the 2nd Public Prize.
Jeremy then decided to take things a step further and engaged with researchers at the Sony CSL – Paris on a groundbreaking EP design using the prototypes they have been developing over the past few years, which for the first time in the world pushes the boundaries of electronic pop music.
He then joined Sony Music Entertainment France, which supports him in the digital development of his project. SME France’s fundamental mission is to support artists in their creative process by offering them innovative solutions. So a collaboration with Sony CSL – Paris to promote and support projects imagined with AI solutions is an obvious choice.
This is the first time that 3 entities of the Sony group have committed themselves to an artist.
The first single Dreams talks about of the quest for perfection, which sometimes seems futile and unattainable by the human race. Artificial intelligence unknowingly faces the same problem. So they made this track together. He came up with the theme and she with the conclusions, he chose the chords and she the rhythm, he gave ideas and she proposed sounds. The result is just like the way it was made: incarnate, imperfect, intriguing.
For the video, he collaborated with the Ukrainian artist Katrina Bondarenko. Like the song, it was created hand in hand with artificial intelligence. Katrina ‘fed’ a digital brain with images, moods, and actions to enable it to generate content. It’s as if they’ve plugged a cable into the brain of the artificial intelligence through which we can see what a machine’s dreams look like, based on the information it knows and that we’ve given it. The result is an artificial visualization of human works, where the AI has tried to make art by trying to understand what art means to humans. This track is about the quest for perfection, there was no better proposal than a machine trying to recreate the purest form of human expression that is art.
The whole EP “I tried to make music with AI and this happened” to be released on June 15th follows the same process of exchange and experimentation with AI. Composing this EP was a very rewarding experience because of the tools used in its conception, pushing the boundaries of modern songwriting and production.
Contact promo : Ephelide
tel. +33 (0)1 75 000 515
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About Sony Computer Science Laboratories – Paris:
Sony CSL – Paris is a fundamental research laboratory based in Paris whose “music and artificial intelligence” team has an artist-centered vision: the development of a new generation of music production tools based on Artificial Intelligence, which enhance creativity and benefit the music creation process. Tomorrow’s production tools must stimulate the imagination, offer new possibilities of interaction while blending into the modern production process.
Site web : https://cslmusicteam.sony.fr/
About Sony Music Entertainment
Sony Music Entertainment, headquartered in New York, is a major player in the international music industry. SME has developed some of the most iconic artists and produced some of the most influential recordings of all time. Its 7,000 employees in more than 60 countries manage a diverse catalogue of artists, from the globally successful to the more independent, with the same goal: to push the boundaries of creativity and reach new audiences through unique digital innovations and tools.
Sony Music France represents the labels A+LSO, Columbia, Epic Records, Hall Access, Load, Legacy Recordings, Sony Masterworks et RCA. Together they offer a catalogue of artists representing all musical genres. Here are some of the names: Aldebert, Bosh, Brigitte, Patrick Bruel, Francis Cabrel, Céline Dion, Julien Doré, Indochine, Jain, Laylow, Lous & The Yakuza, Soso Maness, Ben Mazué, Véronique Sanson, Vald, Laurent Voulzy, …
About Sony Music Publishing :
Sony Music Publishing, established in 1995, is the world’s leading music publisher. The company owns or manages a rich catalogue of songs by iconic artists, Including the Beatles, Queen, Motown, Carole King, Stevie Wonder, Michael Jackson and The Rolling Stonesas well as singer-songwriters such as Ed Sheeran, Beyoncé, Lady Gaga, Olivia Rodrigo , Pharrell Williams, Rihanna and many others.
The French office of Sony Music Publishing represents the releases of major artists such as M83, Petit Biscuit, Gesaffelstein, Clara Luciani, Ninho, Niska, Feu! Chatterton or Zaz as well as the repertoires of many other songwriters.